No single image generation AI does everything well. For photo-like images, pick Google's Nano Banana or Black Forest Labs' FLUX; for banners and logos with text, Ideogram or ChatGPT's image generation (GPT Image); for artistic mood, Midjourney; for advertising and corporate work, Adobe Firefly; for icons and SVG, Recraft; and for material that must not leave your machine, Stable Diffusion run locally. This article compares the eight major tools using their official pricing pages and terms plus a third-party ranking based on human votes, and puts "how many images a month you get for the money" and "when commercial use is allowed" into tables (all vendor pages checked on November 12, 2026).
First pick by use case (if unsure, choose one row and try it on the free tier or the cheapest plan)
- Photos and product shots
Nano Banana / FLUX — Nano Banana if you want to refine by chatting, FLUX for cheap volume via API
- Text and banners
Ideogram / GPT Image — Ideogram if you want to place headlines precisely, ChatGPT if you want to refine by chatting
- Art and mood
Midjourney — from $10 a month, four candidates per run
- Ads and corporate work
Adobe Firefly — training data sources disclosed, IP indemnity for enterprise customers
- Icons and SVG
Recraft — vector images at $0.08 each via API
- Confidential material
Stable Diffusion — runs on your own GPU, free for commercial use under $1M annual revenue
Table of Contents
- 1. The eight major tools — current models, free options, cheapest entry
- 2. Image quality ranked by human votes
- 3. Sorted by strength — five camps
- 4. How many images a monthly plan gets you
- 5. API price per image and monthly cost
- 6. Commercial use terms compared
- 7. Choosing by use and budget — 6 patterns
- Summary
- FAQ
If you have never used image generation AI, reading how to get started with AI image generation and the prompt template first will make this comparison easier to follow. This article focuses on which tool to choose and how much to pay.
1. The eight major tools — current models, free options, cheapest entry
The eight were chosen from dedicated tools you can subscribe to on their own and the main models developers build in via API. Model names change with every release, so read the "current main models" column as the names on the check date.
| Tool | Current main models | Free to try? | Cheapest entry | Strength |
|---|---|---|---|---|
| Midjourney | V8.2 (default since July 24, 2026) | No free plan | Basic $10/month ($8/month billed yearly) | Artistic mood and range of styles |
| OpenAI (ChatGPT, GPT Image) | GPT Image 2.6 (Flare / Sunburst) | ChatGPT free planUsage limits apply | API image output at $30 per 1M tokens | Conversational edits, text, SVG and GIF export |
| Google (Gemini, Nano Banana) | Nano Banana 2.1 / Nano Banana Pro | Gemini app free planNot available on the API free tier | API at $0.0336 per 1K image (2.1) | Photorealism and conversational edits |
| Black Forest Labs (FLUX) | FLUX 3 Image / FLUX.2 | Some versions have open weightsNeeds your own GPU | API: FLUX 3 Image Klein at $0.009 per 1K image | Low price for photorealism, open weights |
| Ideogram | Ideogram 4.5 / 4.0 | Weekly credits for free accountsAmount may vary | Plus $20/month ($15/month billed yearly) | Text in images and layout control |
| Adobe Firefly | Firefly Image Model 5 (partner models also available) | Firefly FreeDaily free generations | Standard $9.99/month (US) | Commercial peace of mind and Photoshop integration |
| Recraft | V4.1 | Free plan availableImages are public and not for commercial use | API raster image at $0.035 | Vector (SVG) and brand consistency |
| Stable Diffusion (Stability AI) | 3.5 (released October 2024) | Free locallyUnder $1M annual revenue | Your own GPU (electricity only) | Customization and fully in-house use |
Sources (checked November 12, 2026): Midjourney plan comparison and Version / OpenAI API pricing / Gemini API pricing / Black Forest Labs pricing / Ideogram pricing / Adobe Firefly plans (prices vary by country) / Recraft API pricing / Stability AI license. Stability AI news shows no new base image model announced after 3.5.
Beyond these eight, Microsoft's MAI-Image, xAI's Grok Imagine, ByteDance's Seedream and Meta's Muse Image also rank high in the next section. They are mostly used inside their makers' own apps and APIs and are rarely chosen as standalone image tools, so they are not part of this comparison.
Models change fast. OpenAI plans to shut down gpt-image-2 in the API on February 10, 2027 and names 2.6 Flare or Sunburst as replacements. Google treats Nano Banana 2 (gemini-3.1-flash-image) as the previous generation and recommends 2.1 for all new projects (no shutdown date has been announced for Nano Banana 2; OpenAI Deprecations, Gemini API image generation guide, Gemini API deprecations). If you build on an API, keep the model name in a config file so you can swap it easily.
2. Image quality ranked by human votes
The third-party Artificial Analysis shows people two images made from the same prompt, asks them to pick the better one, and turns the results into Elo scores (the same math as chess ratings). Taking the main models gives the following (Text to Image Arena, checked November 12, 2026; 112 models listed).
Midjourney is not included because it has no public API, and Adobe Firefly and Stable Diffusion 3.5 are not on the list as of the same day.
Under the usual Elo math, a 100-point gap means the higher model is picked about 64% of the time. The gap between GPT Image 2.6 at the top and Nano Banana 2.1 is 85 points, and between Nano Banana 2.1 and FLUX 3 Image it is 62 points.
Keep three things in mind when reading it. First, this is a vote on visual preference; it does not measure text accuracy, whether commercial use is allowed, or price per image. Second, each score is for one setting (quality tier), so the same model scores lower at cheaper settings. Third, Ideogram scores low because this is an overall-look contest, which is a different question from how accurately text is rendered. If your use case is fixed, give more weight to the strengths in the next section and to test runs with your own wording than to this ranking.
3. Sorted by strength — five camps
Here the list and ranking are rearranged from the side of what you want to make. Although they are all "image generation AI," their strengths fall into five camps.
- Photo
Nano Banana, FLUX Product photos, people, landscapes, food. Nano Banana works on the free Gemini app, and you can refine by chatting, for example "make only the background evening." Version 2.1 also handles extreme ratios such as 1:8 and 8:1. FLUX wins on unit price; FLUX 3 Image advertises up to 10 reference images, layout control by placing boxes, and 4K output (BFL model page).
- Text
Ideogram, GPT Image Logos, posters, social thumbnails, infographics. Ideogram 4.0 advertises multilingual text rendering and layout control where you mark the position of a logo or headline with a box, and 4.5 promotes edits that keep the rest of the image intact even after many rounds. OpenAI says raising GPT Image 2.6's complexity setting (how much it plans the composition before drawing) suits text-heavy images, and it can also edit only the areas you mark. If you generate via API, FLUX.2 [flex], which BFL positions for text rendering (from $0.05 per image), is another option.
- Art
Midjourney, Stable Diffusion Illustrations, concept art, mood-driven images. Midjourney gives four candidates per run, and Personalization, which learns your taste, makes it easy to keep a consistent style. Details are in how to use Midjourney. Stable Diffusion lets you teach it a specific style or character yourself with extra training such as LoRA.
- Safe
Adobe Firefly Advertising, publishing, corporate projects. Adobe states that it trained its own Firefly models on licensed content such as Adobe Stock and on public domain content. The Firefly app also lets you choose partner models such as Nano Banana, GPT Image and FLUX.2, but the training-data statement concerns only Adobe's own models, and indemnity terms differ for partner models (see section 6).
- Design
Recraft SVG icons and mass-producing assets that keep brand colors and shapes consistent. Vector generation costs $0.08 per image via API. If you just need a one-off SVG, OpenAI's GPT Image 2.6 can also output SVG through the API (you pay for generating the base image plus the tokens the authoring model uses to write the SVG). Using these together with Canva or Figma is covered in the AI design tools comparison.
Choosing a tool for non-Latin text
Improvements in text rendering arrived first for English letters and numbers, and with scripts such as Japanese, Chinese, Arabic or Devanagari, how easily text breaks differs even within the same tool. Midjourney's official guidance says to put text in double quotes and that short phrases in standard Latin characters work best. If you need a headline in a non-Latin script, the fastest route is to make 3–4 versions of the exact wording you will use in both Ideogram and ChatGPT and compare. For long text that still breaks, it is more reliable to generate only the image and add the text afterwards in Canva or Photoshop.
4. How many images a monthly plan gets you
Monthly plans are often not sold by image count. Midjourney counts GPU time, while Ideogram and Adobe count credits. Converting the official figures into a rough number of images per month gives the following.
| Plan | Monthly price | How usage is counted | Rough monthly volume |
|---|---|---|---|
| Midjourney Basic | $10 ($8 billed yearly) | 200 minutes of Fast GPU time0.8 min per standard run, 1.3 min per 2K HD run | About 250 standard runs (1,000 candidates)About 153 runs if all HD |
| Midjourney Standard | $30 ($24 billed yearly) | 15 hours of Fast plus Relax (queued generation) | Unlimited images in Relax |
| Ideogram Plus | $20 ($15 billed yearly) | 2,400 priority credits4.0 Turbo uses 3 per image, 4.5 Medium 6, 4.5 High 10 | 800 images on 4.0 Turbo, 400 on 4.5 Medium, 240 on 4.5 HighUnlimited slow generation |
| Adobe Firefly Standard | $9.99 (US) | 2,000 creditsUnlimited generations with select Adobe models | Up to 400 images with credit-based generations (official estimate) |
| ChatGPT and Gemini app free plans | $0 | Usage limits (not published, vary with demand) | Enough for trials, not for daily volume |
The conversions of time and credits are calculated from each vendor's pricing page and Midjourney's Version page (0.8 min standard, 1.3 min HD). Midjourney also spends GPU time on failed attempts, so read the counts above as "runs including retries."
If you already pay for ChatGPT, image generation costs nothing extra. However, regular ChatGPT chats and Codex draw image generation from different usage limits. Where Pro's "unlimited" applies is explained in image generation in ChatGPT, Codex and Claude Code and their usage limits.
5. API price per image and monthly cost
If you build image generation into an app or make batches irregularly, pay-as-you-go APIs are an option. Here is the price per image multiplied by monthly volume (each vendor's pricing page on November 12, 2026; FLUX.2 is the minimum price at 1 megapixel, Google and FLUX 3 are 1K images).
| Model | Per image | 300 a month | 1,000 a month | Images for $10 |
|---|---|---|---|---|
| FLUX 3 Image Klein | $0.009 | $2.70 | $9.00 | About 1,111 |
| FLUX.2 [pro] | From $0.03 | $9.00 | $30.00 | About 333 |
| Nano Banana 2.1 | $0.0336 | $10.08 | $33.60 | About 298 |
| Recraft V4.1 (raster) | $0.035 | $10.50 | $35.00 | About 286 |
| FLUX 3 Image | $0.048 | $14.40 | $48.00 | About 208 |
| Ideogram 4.5 (Medium) | $0.06 | $18.00 | $60.00 | About 167 |
| Nano Banana 2 | $0.067 | $20.10 | $67.00 | About 149 |
| Recraft V4.1 (vector) | $0.08 | $24.00 | $80.00 | 125 |
| Nano Banana Pro | $0.134 | $40.20 | $134.00 | About 75 |
OpenAI's GPT Image is billed by tokens (image output is $30 per 1M tokens for both 2.6 and 2.5), and the cost per image depends on quality and size, so it is not in the table. For reference, OpenAI lists these per-image estimates for gpt-image-2, which has the same rate: at 1024×1024, $0.006 at low quality, $0.053 at medium and $0.211 at high (OpenAI image generation guide; the calculator on the same page estimates 2.6).
Three common mistakes when comparing unit prices
1. Count runs, not the images you keep. APIs bill every image, including rejects. If it takes three tries to get one keeper, triple the amounts in the table.
2. Use the half-price Batch API if you are not in a hurry. Nano Banana 2.1 costs $0.0168 per 1K image in Batch. OpenAI's Batch price list only goes up to 2.5; 2.6 is not included (as of November 12, 2026).
3. Large images cost more. Nano Banana 2.1 is $0.113 at 4K and FLUX 3 Image $0.607 at 4K, several times the 1K price.
Whether a monthly plan or the API is cheaper comes down to the last column of the table. Compared with what Midjourney Basic's $10 buys (about 250 standard runs), the API is cheaper for FLUX.2 [pro] and Nano Banana 2.1 up to about 300 images a month and for FLUX 3 Image Klein up to about 1,100, while Nano Banana Pro becomes more expensive than the monthly plan beyond 75 images. Midjourney gives four candidates per run, though, so if you make many and pick the best, the monthly plan tends to win.
6. Commercial use terms compared
"Images made with AI can be used commercially however you like" is not always true. Who owns the output, whether others can see it, and whether conditions change with company size differ by tool and plan. Here are the terms and official statements side by side (checked November 12, 2026).
| Tool | Rights to output and commercial use | Visible to others? | Size and plan conditions |
|---|---|---|---|
| Midjourney | If you have ever subscribed, you can use images in just about any way | Public by defaultPrivate Stealth mode only on Pro and Mega | Companies with over $1M in annual gross revenue need Pro or Mega |
| OpenAI (ChatGPT, API) | The terms say you own the output and OpenAI assigns its rights in it to you | Not public | No size conditionImages carry provenance data (C2PA) |
| Google (Gemini API) | The terms state Google won't claim ownership of generated content | Not public | In unpaid services, inputs and outputs are used to improve products and may be read by humansNot used on the paid API |
| Black Forest Labs (API) | Images from the API and Playground include commercial rights | Not public | Local weights have separate licenses per versionFLUX.2 [klein] 4B is Apache 2.0, 9B is non-commercial; FLUX 3 Image Klein allows free commercial use only under $5M annual revenue (FLUX Kommunity License) |
| Ideogram | Ideogram says it does not claim ownership and you may use images for any purpose, including commercial | Public by defaultPrivate on Plus and Pro | No size condition stated |
| Adobe Firefly | Features without a beta label may be used commercially | Not public | Eligible enterprise plans get IP indemnity for Adobe model outputPartner models are outside Firefly indemnity; Google and OpenAI image models get separate supplemental coverage if the contract provides for it |
| Recraft | Free plan images belong to Recraft and are not for commercial usePaid plans give ownership and commercial rights | Public on the free planPrivate on paid plans | Images made while subscribed stay usable after canceling |
| Stable Diffusion 3.5 | Free commercial use under the Community License | Stays local | Organizations with $1M or more in annual revenue need an Enterprise license |
Sources: Midjourney plan comparison / OpenAI Terms of Use and provenance help / Gemini API Additional Terms / BFL help (API commercial use) and (klein licenses) / Ideogram pricing FAQ / Adobe Firefly FAQ and plans page and Creative Partner Models / Recraft pricing / Stability AI license.
Three practical rules follow from the table. If you handle a client's unreleased product, avoid tools that are public by default (Midjourney Basic and Standard, the free versions of Ideogram and Recraft). For work at a company with more than $1M in annual revenue, plan on Midjourney Pro or higher and a Stable Diffusion Enterprise license. If the project requires indemnity, choose Adobe's own models within Firefly (partner models fall outside Firefly indemnity; Google and OpenAI models get separate supplemental coverage only if your contract provides for it).
There is also pending litigation. The case in which Disney, Universal and others sued Midjourney for copyright infringement in June 2025 (US District Court for the Central District of California) was still in discovery as of November 10, 2026, with no judgment (CourtListener docket). Issues common to every tool, such as whether AI-generated images themselves are protected by copyright and the risks of imitating real people or an artist's style, are covered in the "rights, commercial use and ethics" section of how to get started with AI image generation.
7. Choosing by use and budget — 6 patterns
Pulling the tables together, here is the first pick by budget for six common uses.
| Use | Start at $0 a month | Pay $10–20 a month | Make volume via API |
|---|---|---|---|
| 1. Blog and social illustrations | Free ChatGPT or Gemini app | Midjourney Basic | FLUX 3 Image Klein |
| 2. Logos, posters, banners | Free ChatGPT, Ideogram free credits | Ideogram Plus | GPT Image 2.6, Ideogram 4.5 |
| 3. E-commerce product photos | Free Gemini app | Paid ChatGPT or Gemini plan | Nano Banana 2.1, FLUX.2 [pro] |
| 4. Ads, publishing, corporate work | Prototype on Firefly Free | Firefly Standard | Enterprise Firefly (with indemnity) |
| 5. Mass-producing icons and SVG | Recraft free plan (public, no commercial use) | Recraft paid plan | Recraft V4.1 vector |
| 6. Confidential material | Stable Diffusion 3.5 locally | Same (GPU electricity only) | FLUX.2 [klein] 4B on your own servers |
A short reason for each choice in the table:
- 1
For illustrations, decide by how often you pick A few dozen a month is covered by the free ChatGPT plan. If you make dozens every week in a consistent style, Midjourney Basic, with four candidates per run (about 250 standard runs), is cheaper.
- 2
Test text with your own wording before paying Headlines in your language depend less on a tool's reputation than on how well your exact wording survives. Generate the same wording on the free tiers first, then choose Ideogram Plus or a paid ChatGPT plan.
- 3
Product photos split by how much you refine If you want to fix backgrounds and lighting by chatting, use Nano Banana. If you make hundreds in a fixed format, the Nano Banana 2.1 or FLUX.2 [pro] API keeps 300 images a month at about $10.
- 4
For corporate work, check the indemnity scope first For work that needs legal review, generate with Adobe's models and do not mix in partner models. The indemnity applies to eligible enterprise plans, so do not assume the individual Standard plan carries the same protection.
- 5
Watch the free-plan conditions for SVG Recraft's free plan makes images public and does not allow commercial use. Make work assets on a paid plan or via the API from the start.
- 6
For local use, check GPU and license first Stable Diffusion 3.5 is free for commercial use under $1M annual revenue. GPU requirements and setup are covered in what is Stable Diffusion. With FLUX.2 [klein], the 4B model is Apache 2.0 and usable commercially, but 9B is non-commercial, so do not mix them up. FLUX 3 Image Klein also has open weights, but free commercial use is limited to organizations with under $5M in annual revenue (BFL announcement).
Summary
- Image generation AI splits into five camps: photorealism, text, art, commercial safety and design, and no single tool does everything.
- In the third-party ranking based on human votes, OpenAI's GPT Image 2.6 and Google's Nano Banana 2.1 lead. It does not measure text accuracy or commercial terms, though.
- Monthly plans count time or credits. Midjourney Basic gives about 250 standard runs, and Ideogram Plus about 800 images on 4.0 Turbo.
- API prices range about 15-fold, from $0.009 for FLUX 3 Image Klein to $0.134 for Nano Banana Pro. Rejects are billed too, so estimate by runs.
- For commercial use, check before signing up whether images are public by default (free versions of Midjourney, Ideogram and Recraft) and the $1M annual revenue condition (Midjourney, Stable Diffusion).
If you cannot decide on a first tool, the shortcut is to make what you want three times in the free ChatGPT or Gemini app, then match what is missing (artistic mood, text, volume, commercial terms) against the table in section 7. If you just want to play, fun AI drawing ideas is a good start.
FAQ
If you already use ChatGPT or Gemini, you can make images right away on the free plan (with usage limits). If artistic mood matters most, start with Midjourney Basic ($10/month). For prompt writing, begin with the "image prompt template" in how to get started with AI image generation.
ChatGPT, the Gemini app and Firefly Free let you create for free (with usage limits). To use them without worrying about limits, you can run Stable Diffusion 3.5 or FLUX.2 [klein] 4B on your own GPU. FLUX.2 [klein] 4B can be used commercially without conditions, while FLUX 3 Image Klein is free for commercial use only for organizations under $5M in annual revenue. For other free AI tools, see the free AI tools guide.
If you need indemnity, the strongest protection is Adobe Firefly on an enterprise plan using Adobe's own models. For individual work, OpenAI, Google and BFL APIs and Ideogram can also be used commercially, but images on Ideogram's free version are public. Midjourney can be used commercially, but factor in the ongoing lawsuit with Disney and others.
This article focuses on still-image tools. Some tools, like Midjourney and Adobe Firefly, can also make video, but video is better compared separately on price and strengths. See how to get started with AI video generation.
Related: AI tools for game development.